Leadership isn’t always easy, but if you understand the business and the people working within it, you’re on the right path.
Rob Sindel was not born a leader. The Chief Executive Officer of building products group CSR believes that, like all leaders, his skills were developed through vital career lessons, most of which were learned through missteps rather than successes.
“Once you put your hand in the fire, you go, ‘Oh, that wasn’t very sensible; I’m not going to do that again’,” he said.
Sindel has learned a lot through his 30-year career in the construction industry and will be sharing his leadership journey at this year’s Australian Engineering Conference (AEC) in September. His first leadership lesson came shortly after graduating from the University of Queensland with a degree in mechanical engineering in the 1980s, and he said even the most experienced leaders must be open to learning from those around them.
Building a career
Before commencing his university degree, Sindel wasn’t sure what an engineer actually did, but he’d enjoyed maths and physics at school and thought that engineering would allow him to create something of value.
“I liked the tangibility of engineering,” he said.
Sindel’s career in the construction industry began when he joined Pioneer’s graduate program in 1989. He described it as a wonderful opportunity for “hands-on training”.
“You’d do concrete work with a customer for a week and you’d go out on trucks and then learn how to dispatch the trucks,” Sindel said.
“They also gave you a concrete plant to run, and I loved that. All the team worked for you, so you were suddenly in a leadership role. It was not a huge team, but there were seven owner-drivers, and if you didn’t find sales of concrete to keep the plant busy, then those guys didn’t eat. There was a great motivator for me: both wanting the business to run well and not wanting to disappoint those seven individuals.”
While running the plant, Sindel would calculate how much concrete he had sold each fortnight. He’d also look at his transport costs and work out his profit and loss.
“It was my real introduction into business and I loved it,” he said.
Sindel said this early experience made him feel like an entrepreneur.
“The plant that I was given was losing money, and I thought, ‘How am I going to turn this around?’,” he said.
“I have absolute respect for entrepreneurs who start with a clean sheet of paper and say, ‘Right, how do I generate my first dollar of revenue? And what does that cost me to do it? And how do I go from there?’.”
Watch and listen
Sindel joined CSR in April 2008 and has been Chief Executive Officer, Managing Director and Executive Director since 2011. For the year ending 31 March 2018, CSR had a trading revenue of $2.6 billion — up 6 per cent from the previous year — and employed more than 4200 people.
Prior to CSR, Sindel was Managing Director of Hanson’s slag cement business in the United Kingdom, a subsidiary of the global building materials company Heidelberg Cement Group.
He said he has learned a lot by watching how others operate, and that one of his greatest lessons occurred early in his career while running a Pioneer joint venture with self-contractors in Cannes.
“One was a front-end loader driver and the other was a dozer driver, but they understood what leadership looked like,” he said.
“They had about 400 [people] working for them and they knew every one of their names. It was a much more ‘family’ and holistic approach to leadership.”
Another important lesson he has learned is to adapt his approach to different situations.
“There’s nothing wrong with being directive and assertive and controlling when the people working in your team want that sort of guidance,” he said.
“But by the time you get to a development level where the individual is competent and really wants to excel, you have to give them responsibility and accountability and let them run with it. You have to be able to change your leadership style depending on the development of the individual.”
Learning on the job
Sindel believes leaders must set a clear vision for an organisation.
“You must look at how you develop a culture and how you continually reinforce it,” he said, adding that many organisations get it wrong.
“Look what the banking royal commission has come out with,” he said.
“People get too focused on incentives. You have to reinforce good behaviours so that the reputation of the organisation is first and foremost.”
Sindel also has words of advice for other engineers looking to move into leadership roles and will share these during his session at the AEC.
“Have a try at all the different functional roles,” he said.
“Even though you’re in engineering, spend some time with the marketing people, the finance people and spend some time on the road selling. A lot of engineers say they don’t know how to sell but selling is actually easy. It’s just going out and solving somebody’s problem.”
Rob Sindel will be speaking about the leadership journey and how to successfully change careers at the upcoming Australian Engineering Conference. To learn more and to register, click here.